Explore New York City by bike. Mitch Ropelato takes to the streets for Cannondale's 2023 Habit LT release.
This is one of my all-time favorite projects.
I love New York. Mitch and I had this idea for years to go explore the bike scene in NYC. Eventually the perfect excuse came up when Cannondale asked us to shoot the new Habit trail bike product launch. We gave Cannondale this ridiculous pitch and they trusted us. We have done some wild shit since, but this was the first "out there" project for them.
I think we spent 3 days total scouting and shooting, it was a hectic project but turned out amazing. Couldn't have done it without the help of the Local Legend King of NYC - Terry Barensten.
We gave Cannondale this ridiculous pitch and they trusted us. We have done some wild shit since, but this was the first "out there" project for them.
All of the trails, jumps, and street spots that we hit were within 15-30 ride from the city center. Checkout the photo gallery below from Ian Collins.
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