ENCHANTé - 2025

Over the past year, I’ve been on the road with Enchanté—a racing-inspired streetwear brand founded by Formula 1 driver Daniel Ricciardo.

At its core, Enchanté lives at the intersection of motorsport and everyday style. From race weekends to pop-ups around the world, each moment and collection is intentional.

ENCHANTÉ x VISIT AUSTIN:

This was a natural collaboration rooted in one of Daniel’s favorite cities. Shot on Congress Avenue in downtown Austin, the collection pulls directly from the city’s energy—its music, culture, and unmistakable character.

The visuals lean into the rhythm of Austin itself, using the streets as both backdrop and inspiration. It’s less about staging a moment and more about letting the city show up as it is.

ENCHANTÉ SPEEDWAY:

We took things to Las Vegas during the Grand Prix, with a pop-up at the Cosmopolitan alongside F1A Visa Cash App driver Rafaela Ferreira.

The space blended racing heritage with unmistakable Vegas flair: neon, bold graphics, and nods to classic motorsport culture.

ENCHANTÉ NYC POP UP:

The year wrapped in New York City with a pop-up showcasing the latest Moto collection—complete with a mx bike garage installation downstairs.

The creative leaned into Daniel’s personality and the pace of the city, capped off with an unexpected cameo: Daniel stepping behind the counter as a barista. It was playful, chaotic in the best way, and very on-brand.

Across every city and storefront, the goal stayed the same - build moments that feel authentic, invite people in, and let the culture of Enchanté do the talking.

AUSTIN GRAND PRIX POP-UP:

This pop-up spanned the Austin GP race weekend and the city was buzzing.

The trailer debuted Enchanté’s new Garage collection—a natural fit for Austin and the Grand Prix—pulling inspiration from neighborhood workwear staples. Set against the constant movement of race weekend, the space brought together motorsport fans and streetwear enthusiasts alike.